All Toys E Business Plan Marketing Essay

All Toys E Business Plan Marketing Essay Objective: All Toys vision is to be the Worlds Greatest Kids Brand destination on the internet, not only offering parents and families a broad selection of products but to also create a magical playtime memory along with everyday essentials, being able to provide the resources necessary to keep their kids safe and happy. The aim of this e-business plan is to help our business deal with the complex problems that we may face as we develop a response to the e-business challenge. Value Proposition All Toys is a new Web-based company that sells toys over the Internet. All Toys doesnt have toy stores, salespeople, or even a delivery system. It takes orders over the Web and then uses an established shipping company to ship products to its customers. Benefits All Toys Inc. is a leading online retailer of childrens toys and products. Even though it emphasis is toys, its aims to sell parents a wide selection of products that their kids might want or need. Their entire product lines consist of more than 50,000 stock products such as childrens books, music, as well as toys. Its extensive range of toy products consists of mass-market items such as dolls and Legos, as well as other products to specialize in different taste. Altogether, All Toys carries over 500 brands which are sold exclusively on the Internet. Its web site catalogs consist of a range of products, and customers can use the sites advanced search capabilities to find items by a variety of strategies. For instance, consumers can search All Toys for toys of a specific shape, color or brand. On a regular basis the site will be updated with a list of suggestions of Bestsellers, Favorites and most popular. Moreover, All Toys website allows shoppers to sign up and register in which they will receive a birthday reminder service. The company notifies shoppers by e-mail in advance of a childs birthday, and appends a list of gifts appropriate for that age. The site also provides a Wish List service. Children or their parents can use it to e-mail friends and family members lists of the gifts they most hope for. The site also allows children to play games and other fun activities, while parents search for tips, advice and other product ideas The benefits of a new company like All toys are that they: Sell products to consumers at the lowest price possible Its a specialty online toy store Niche items and markets It hires architects and developers acquainted with the latest software techniques. The developers feel comfortable with objects, components, and distributed systems design. They use Java latest application servers to quickly build a powerful, scalable Internet commerce application, and they design their applications for growth and change. Costs and Value As a leading online retailer, All Toys must be able to deliver whatever is best for its customers and its prospective customers. This includes providing excellent customer service, being able to deliver its products in the fastest time and allowing customers to choose and compare the prices amongst the vast selection of products that All Toys offer. All Toys as an E-business will have a competitive advantage amongst other toy companies, as the following process adds value to its business operations: Cost-effective communication and marketing strategy Because your business environment becomes a focal point of your communication, e-business gives you a vital web presence (24/7 web service) Reaching new markets across the globe The internet allow businesses to target consumers from all over the world and customers can access resources from across the globe Minimize marketing costs online advertising is not often less expensive than traditional advertising. Ordering Process Implementing an online ordering system allows you to eliminate the cost of paper work and communication costs such as telephone lines and standard calls. It also offers the possibility of integrating your sales order system with order fulfillment and delivery so customers can be up to speed on the progress of their orders at all times. Potential market Competition The explosion of the internet age has forced e-businesses to compete with the long standing structure of traditional businesses (William, 2006). Although e-business offers endless opportunities for both businesses and consumers. The one main factor that differ e-business from traditional businesses is the technology that underpins the business itself. E-business is built electronically on a network, therefore without a network its completely impossible for an e-business to survive. Local Local businesses that compete for the same pool of local customers can be quite threatening to online businesses such as All Toys. Unlike traditional business who can gain trust from its prospective customers through a straight, personal contact, the web eliminates the customers privileges to experience such personal contact with both the products and organization they want to buy the products from. In traditional business, customers come to a store and have personal interaction with the organization through its sales person and then, possibly, have personal contact with the product. These types of experience somehow develop trust towards the organization and are very important for certain types of product. For example, Customers who buys toy products at their local toy store will have a better impression of the store through the interaction and communication they have with the salesperson. As a result they gain a better understanding of the store itself and the people within it. However, through an e-business store, customers are dealing with a web interface that shows nothing else but a website within a screen. Thereby, it is more difficult to determine the reliability and assurance of the website. Also, when a product is faulty, with a traditional business, customers are able to exchange the product immediately during business hours. However, it is much more difficult to do this through the web, due to procedures and other measures that needs to be done. This could take up to several days or weeks after the complaint. Nevertheless, All Toys has an advantage in that they target to a specific niche or segment of the market, which in this case are children and their parents. Traditional businesses have a disadvantage against e-businesses in that they are forced to choose a location in which they believe to attract their customer base; however it is much more difficult given the degree of adaptability in which a physical store has. For instance, when you have a physical store, there is not a lot of room for error. You can only customize your store, marketing, and product to a small extent. With an e-business, you can do massive customization, and change how and what you market, depending on your business performance (William, 2006). Moreover, the most significant difference is that e-businesses cost very little upfront when compared to traditional businesses. Starting a business on the Internet does not have the burden of a physical storefront and any expenses that accompany it. The vast majority of e-businesses are much easier to use for the customer, most sales and purchases can be done from the comfort of home. Global As competition increase in the global market, customers have a wide range of products to choose from and compare. One of All Toys major competitors are Amazon.com, Ebay.com and the traditional businesses. These firms provide a similar service with a wide range of products ranging from books, toys to music. However, All Toys differentiate itself in that it promises its customers this We bring the toy store to you, hoping to emphasize the convenience of at-home shopping versus the crowded scramble at the mall. William, S. (2006). Traditional Business vs. E-Business. Retrieved 27th April 2011 from http://www.ehow.com/facts_5903880_traditional-business-vs_-e_business.html

Leadership in the Public Policy Making Process Essay

Leadership is a momentous role to have when it comes to how an agency handles actions and policies. Effective leaders can increase organizational efficiency, provide greater direction for employees, help members of an organization realize their potential, and improve organizational culture (Cropf, 2008, p233). It is possible for a leader to be low down in the organizational framework as well as at the top. An organization must determine what is needed for its leaders to be effective and what requirements will address those needs. Leadership is needed in a number of areas in public service: (1) developing a clear vision for the organization, (2) working across multiple constituencies, (3) recognizing social and ethical values, (4) creating vibrant organizational networks, (5) enhancing organizational performance, and (6) maintaining democratic values (Cropf, 2008, p 234). Leaders is recognized a need to have certain values, encourages and help build an environment where teamwork is normal, motivates and inspires others, has a vision, helps to motivate to work toward the vision, and has a lasting change. Executives who exhibit leadership qualities beyond their assigned status exercise influence through both positional authority and personal authority (Cropf, 2008, p237). Leaders have the qualities that it takes to build the correct team. A leader may not have all the needed skills to accomplish a task but by building relationships, the right person would be motivated to assist with the completion of the vision. Public Policy and Leadership Public policy transformational leaders who exhibit charisma would be a great talent. These leaders help to motivate others to their way of thinking. They can have a vision but through relationships, they tend to enthuse followers with a commitment that can be extraordinary. It is through this type of motivation that difficult or visions that are not thought to be possible are accomplished. President John F. Kennedy was a charismatic transformational leader. When he gave his Inaugural Address, he offered the memorable injunction: â€Å"Ask not what your country can do for you–ask what you can do for your country† (Beschloss, 2009). As a leader, he challenged an entire country to see and realize his vision. That is a great establishment of objectives and priorities of public policy. President John F. Kennedy made sure his team was aware of a clearly defined vision or purpose for the country. At a time when government and nonprofits aim to â€Å"work better and cost less,† understanding the many ways in which leadership works is a necessary tool for effective administration (Cropf, 2008 p 233). Public policy may not get a leader with all the desired qualifications like military experience or foreign policy. True leaders would not need to have this experience to be an effective leader because they would have the skills to motivate those who do and that would allow for a leader without this experience. The Current U. S. President Barrack Obama has not served in the military but was elected President in time of War. This is credence to his charisma and ability to get people to follow and support his vision. Conclusion  When you are looking at public policy and its leaders, it could be the president of the United States or the manager of the local Department of Motor Vehicles or even a librarian. It is how the person has a vision, sees the vision, relates and motivates other to believe in the vision that determines the leaders. It is different than being a manager but public policy is an area where vision is key and the ability to see that vision to the completion is a must. Leaders not only see what is best for them but what is best for organizations, countries, or constituents.

Why Everybody Is Talking About Need Research Paper...The Simple Truth Revealed

Why Everybody Is Talking About Need Research Paper...The Simple Truth Revealed The Little-Known Secrets to Need Research Paper Writing about research paper topics can be quite hard and time consuming for students. The topic also needs to be the one which provides the students sufficient to write on. The Most Popular Need Research Paper Furthermore, the tips can help you compose the paper efficiently without a lot of work. Maybe you will need to pay to access a number of them. Getting the most of the format is all up to you but it is going to be beneficial to your writing process. Title page is necessary for each term paper regardless of what subject it's aimed for. Read my essay writing service reviews and my guide to selecting the ideal service for everything you will need to understand about how to pick the best writing businesses. With our essay help you may be certain nobody shall get a better mark for the. 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Portrayal of Women in King Lear and Ran - 1189 Words

Portrayal of Women in King Lear and Ran Women have a position, characteristics and a role in King Lear and in Ran. These films take place in a time period when geography influenced the portrayal of women. A significant portion of how women were portrayed to the audience in both films is based on the positions women held in the established hierarchy and how their new position in the hierarchy impacted the people around them. The characteristics of female characters display very clearly how women were portrayed. In comparing women in reference to their characteristics there are separate women in each film that portray women to be good or evil. Lastly, the portrayal of women was also shown through the specific role they had in each film.†¦show more content†¦The females that play a lesser role in each play are those portrayed to have positive characteristics thereby suggesting that the hurtful characteristics of women are more prominent than the helpful ones. King Lear gives of f a different image of women than Ran regarding the positive aspects of females. In Michael Elliotts film King Lear is overwhelmed with sadness as a result of Cordelias death. (King Lear, Act 5 scene 3 lines 262-279) The good natured female in Ran, Lady Sue, is less prominent than Cordelia. This is exhibited by the lack of empathetic feelings for Lady Sues misfortunes by her peers in the film. (Ran) Lady Sue lacks the attributes that others admire. This portrays the most well respected female in Ran to be only moderately respected. In King Lear the positive characteristics in females are portrayed to be equally balanced to the detrimental characteristics. The supportive and loving characteristics of women in Ran is outweighed by their hurtful and vengeful characteristics. The role of women is consistent in both films. Their selfish characters guided them to start spinning the wheel in the cycle of life. In King Lear, Regan and Gonerils intention to diminish their fathers power accelerated the downward motion of the wheel. Regan and Goneril tampered with the cycle of life by setting expectations for their father which they knew he would choose not to fulfill, causing him to have to leave the kingdom. (King